Private merchant briefing & workshop
When AI becomes the storefront.
Will your products be found, trusted and bought – or will AI make a competitor easier to choose?
Glasgow | Invitation only
A practical, platform-agnostic half-day workshop for online retail leaders who need to understand what AI-driven discovery means for revenue and how to implement evidence-based strategy to gain a competitive advantage.
Format
Half-day, in person
Audience
Founders, ecommerce directors and heads of digital
Venue
citizenM screening room, Glasgow
Date
November 19th 2026
Brought to you by
Why attend?
01
Separate signal from noise
Understand what is already changing in product discovery and what remains experimental, without the hype.
02
See where revenue is exposed
Connect product data, feeds, search, delivery, checkout and platform choices to the customer journey.
03
Leave with 90-day priorities
Turn a broad technology shift into a short list of actions your ecommerce, marketing and technical teams can own.
04
Benchmark with senior peers
Compare challenges and responses with a small, curated group of other online retail decision-makers.
Who’s in the room
Invite-only event with a limit of 25 merchant decision-makers
Designed as a working session, not a trade show or a sequence of vendor presentations.
Why this matters now
AI commerce is becoming a revenue question
The opportunity is not limited to new traffic. It affects whether a retailer can be accurately found, compared, trusted and transacted through emerging shopping interfaces.
393%
year-on-year growth in AI-referred visits to US retail sites in Q1 2026
42%
higher conversion for AI-referred US retail visits in March 2026
66/100
average machine-readability score for retail product pages in Adobe’s benchmark
Adobe Digital Insights, US retail data. The figures indicate direction and visitor quality, not the current share of UK ecommerce traffic.
The commercial journey now has five connected tests
1
Be found
Can AI identify the right products?
2
Be compared
Are attributes, price and proof complete?
3
Be trusted
Are stock, delivery and returns reliable?
4
Be bought
Can the shopper convert without friction?
5
Be retained
Can you keep the customer relationship?
The risk is rarely one missing AI tool
Most exposure sits in systems retailers already operate: catalogue and PIM data, structured markup, product feeds, onsite search, ERP and OMS integrations, inventory, delivery rules, payments, checkout, analytics and platform architecture. The workshop joins these areas into one commercial view.
01
Invisible products
Incomplete attributes, variants or structured data make otherwise relevant products difficult to match and recommend.
02
Conflicting commercial facts
A feed, product page, ERP and checkout that disagree on price or stock weaken trust and waste demand.
03
An unclear total offer
Delivery cost, arrival date, returns and policy information may be decisive, but often remain hidden until late in the journey.
04
High-intent demand wasted
Slow pages, errors, limited payment choice or brittle checkout logic can lose the shopper after the hard work of discovery is done.
05
Competitive disadvantage
Failing to expose key facts to AI agents on exact customer requirements can result in a competitor brand being recommended before yours.
06
The workshop USP
Most AI events stop at search visibility. This session follows the full path from discovery to transaction and retention, then translates it into actions a retailer can prioritise within 90 days.
What you will learn
Six decisions the workshop helps you make
Each session is tied to a practical merchant question, rather than a technology trend in isolation.
01: VISIBILITY
Will AI assistants understand our products?
How complete titles, attributes, variants, reviews and product evidence influence whether an item can be surfaced and confidently recommended.
02: CATALOGUE TRUTH
Do our store and back-office systems agree?
How inconsistencies in price, stock, availability, delivery and returns undermine feeds, customer trust and emerging AI shopping journeys.
03: MERCHANDISING
Can we capture question-led demand?
How onsite search, recommendations and merchandising can respond when shoppers describe needs and constraints instead of typing short keywords.
04: CONVERSION
Can a high-intent shopper actually convert?
How performance, errors, payment choice, shipping logic and checkout friction can waste valuable demand, whether it arrives through AI or existing channels.
05: AGENTIC COMMERCE
What is real now – and what is still emerging?
A jargon-free explanation of product feeds, merchant-owned checkout, direct buying standards and the platform capabilities worth preparing for now.
06: PLATFORM CONTROL
Are we on the right platform and cost base?
An honest discussion of Open Source, Adobe Commerce, Shopify and other options through the lens of TCO, data control, integration complexity and changeability.
Platform-agnostic by design
The discussion is relevant to Adobe Commerce, Magento Open Source, Shopify, BigCommerce and custom stacks. The aim is not to sell one platform; it is to help merchants understand which capabilities, data and operational controls matter most.
Don’t worry
No AI expertise required
The day will distinguish current reality from emerging capability. You will not need to understand protocols, models or developer terminology to participate.
Programme
A half-day built around merchant decisions
Partner contributions will be expert-led and tied to the customer journey. The programme is designed to avoid generic vendor presentations.
| Time | Session |
|---|---|
| 10:00 – 10:30 | Registration, welcome coffee & networking |
| 10:30 – 10:40 | Welcome, housekeeping & event introduction |
| 10:40 – 11:05 | Opening keynote: setting the vision & conference theme |
| 11:05 – 11:45 | Technical session #1 |
| 11:45 – 12:00 | Coffee break |
| 12:00 – 12:40 | Technical session #2 |
| 12:40 – 13:30 | Networking lunch |
| 13:30 – 14:10 | Technical session #3 |
| 14:10 – 14:40 | Panel discussion & audience Q&A |
| 14:40 – 15:45 | Networking |
| 15:45 – 16:00 | Closing remarks & thank you |
What you will take away
Useful on Monday morning – not just interesting on the day
The workshop is designed to leave each retailer with a clearer position, a practical next step and a way to continue the work.
01
Clarity
A jargon-free view of what is real now, what is emerging and what does not yet warrant investment.
02
Checklist
A one-page AI-commerce readiness checklist your ecommerce, marketing and technical teams can use immediately.
03
Priorities
A framework for deciding which quick wins belong in the next 90 days and which larger changes need a business case.
04
Peer intelligence
Direct insight into how other senior retailers are approaching visibility, conversion, platform cost and operational risk.
Complimentary mini AI-readiness scan
Every attending retailer will be able to request a high-level scan of selected areas of their store. The purpose is to identify one headline exposure, one commercial opportunity and one recommended next step – not to bury the team in a generic technical report.
Possible checks
- Product data and structured markup
- Price and stock consistency across feeds
- Page machine-readability and performance
- Shipping, returns and checkout readiness
What you receive
- A concise finding on the selected areas
- The commercial implication, not just the defect
- A recommended next action
- A clear view of whether a deeper audit is justified
Why attend in person?
SMALL ROOM
Around 25 participants
DIRECT Q&A
Ask questions against your own commercial and platform context.
LIVE EXAMPLES
See the practical gaps that are difficult to understand from theory alone.
PEER DISCUSSION
Compare decisions privately with people facing similar pressures.
Request an invitation
Is this the right room for you?
The event is intended for people accountable for online revenue, customer experience, platform investment or operational delivery.
Who should attend
- Founders and managing directors
- Ecommerce directors and managers
- Heads of digital, product or technology
- Marketing, operations or commercial leaders with responsibility for online growth
Particularly relevant if
- Product discovery or organic acquisition is becoming less predictable
- Catalogue, feed, stock or integration quality is difficult to assess
- Conversion, delivery or checkout friction is affecting growth
- Platform cost, control or upgrade exposure is under review
Practical details
| Format | Half-day, in-person briefing and workshop, followed by lunch and networking. |
| Venue | citizenM screening room, 60 Renfrew St, Glasgow G2 3BW. Glasgow |
| Date | 19th November 2026 |
| Group | Around 25 senior merchant decision-makers. |
| Hosted by | SixBySix, Hypernode & PushOn |
| Speakers | Kevin Walker, Gabrielle Maddaloni, Alex Hogan & guests from Hypernode |
Evidence informing the workshop