Meet Magento UK 2024

MMUK24 was an exciting opportunity to learn from the wealth of knowledge of industry leaders and also an opportunity to connect with partners and create exciting new partnerships.

Industry experts and eCommerce leaders shared key insights into the evolving landscape of customer experience, personalisation, stakeholder collaboration and SEO optimisation. This post highlights the key takeaways from two insightful talks: "The Customers' Champion: Juggling Roles Without Dropping the Ball" featuring Johnnie Norton, Alex Hannaford, Lauren Duncan, and Catherine Rees, and "Magento and Googliet: An SEO Love Story for Magento Merchants" by Dan Coleman.

Key Highlights

B2C-like B2B Experience: The importance of a seamless customer experience across all channels is more prominent than ever. B2B and B2C models have converged with B2B users expecting the same fluid intuitive shopping experience as B2C customers.

Personalisation: Personalisation continues to be a priority. Clients must aim to deliver tailored experiences in email marketing, PPC and social media. Agencies should explore ways to help clients offer their customers personalised experiences through modern methods such as search & merch, payment options and recommendations. As a speaker emphasised, “It's about ensuring everyone understands the value of e-commerce and what we need from them to be successful.”

Stakeholder Collaboration: Managing and aligning multiple stakeholders towards common goals is crucial. Agencies can offer training workshops to both direct and wider stakeholders such as logistics and fulfillment teams to identify pain points and ensure a unified approach to improving operational efficiency.

Data Analysis: Leveraging data and reports pushed by SaaS applications can provide insights and operational advantages. Merchants are increasingly relying on machine learning and sentiment analysis to make processes more efficient.

Innovation and Technology: Staying updated with the latest tech trends while prioritizing fundamental customer insights is essential for guiding client and customer strategies. This approach also strengthens the presence in marketplace channels such as eBay.

Understanding SEO: “It’s all about thinking like a search engine.” By understanding the job of search engines, customers can tailor their strategies to align with the objectives of crawlers. As Dan Coleman put it, "SEO really is quite easy if you learn to think like a search engine."

Crawlability: Ensure your site structure is clear and easy for search engines to crawl. Simple URL structures can significantly improve SEO performance. Avoid over-complicating URLs and use short, descriptive paths.

Localisation Mistakes: Avoid using geo-IP redirection that might mislead search engines about your site's target audience. Instead, use softer techniques to ensure your site ranks appropriately in different regions. For example, if a user in the UK is redirected to a US-specific version of the site, search engines might index and rank the site as a US business which can hurt SEO rankings in the UK.

Recommended Techniques:

Country Selector Pop-ups: Instead of automatic redirection, provide visitors with a choice to select their country or region manually. This ensures visitors are directed to the correct localised version of the site without confusing search engines.

Localised Content and hreflang Tags: Use HREFlang tags to indicate the language and regional targeting of site pages. This helps search engines understand which version of the site to show to visitors in different regions.

Optimising Product Listings: Use clear, literal descriptors for product categories and titles. This helps search engines understand what your pages are about and improves your chances of ranking for relevant queries. For example, use "T-shirts" instead of just "Tees."

Leveraging Layered Navigation: Magento's layered navigation can be a powerful tool for SEO when optimised correctly. Implementing simple code changes to make filter URLs more descriptive can provide a significant boost.

The sessions the importance of a customer-centric approach in both B2B and B2C environments, the need for seamless stakeholder collaboration, and the value of staying ahead in SEO best practices. By applying these insights, businesses can enhance their eCommerce strategies and drive greater success.