Global premium spirits company combining tradition, innovation, and sustainability to craft high-quality iconic products for markets worldwide.
The Edrington Group is a major international spirits company based in Glasgow, Scotland, and was founded in 1861. It has developed into a significant force in the global premium spirits market, known for its high-quality and prestigious brands.
The Challenge.
The Edrington Group approached SixBySix with the objective of delivering UX enhancements, comprehensive code audits, page speed optimisations and frontend rebuilds in addition to ongoing support and maintenance for their flagship brands:
Our Approach.
A dedicated project and support service team worked closely with the Edrington Group to identify priority requirements and to implement the following key projects:
- A full frontend rebuild for Highland Park to improve the customer experience and significantly improve performance.
- Implementation of a redesign of the Famous Grouse website, following a review of key customer touchpoints and dropoffs, to ensure a more seamless experience.
The Outcome.
Through a collaborative approach with the Edrington Group, we were able to play an integral role in delivering digital transformation through significant improvements to their key brand websites’ customer experience, conversion rates, and overall commercial and on-site performance.
